People often ask me where we stay when we’re in London. Starting in 2016 when we began visiting London regularly, we’ve tried to stay in as many different hotels and neighborhoods as we can, within a predefined price point. This “predefined price point” in some ways limits our experiences. In 2016, the price point we set was under $200 USD per night. That crept up in the last few years to under $300. More recently, we started aiming for under $250, mostly so I could appease my financially nervous spouse at the start of our retirement years. At the price points described, we’ve stayed in modern and classic hotels and have never had a truly disappointing experience. To the contrary, most of the time we’ve been quite happy with our choices. Because we are frequently looking at hotels, something we’ve noticed is that a hotel usually priced above our limit in the past sometimes temporarily comes below it. We’ll usually jump for that.
It should be said that my favorite London hotel of all time–St. Ermin’s Hotel–is always above the max price. Something to think about.
The other limit we’ve imposed is that any hotel we select needs to be close to a Tube station, ideally less than half a mile. When we’re in London, with only one exception across 10 years, we have exclusively used public transportation to get around and have found it to be both very convenient and a means toward richer travelling experiences. Keeping in mind there can be wet weather in London, it’s nice to know you won’t have far to schlep suitcases or start each day’s adventure.
Although I’ve used Airbnb and VRBO when travelling in the United States and in some other countries, I haven’t chosen to do so when visiting London. I know some people love being able to control costs or options by being able to rustle up breakfast or lunch in a readily-available kitchen but I prefer to treat meals as part of the adventure. Our trips are often short stays which may also contribute to the decision to use hotels. We don’t routinely need more space away from each other. Also, I’ll admit that I love to be waited on and taken care of. It’s part of the fun of being away from home!
Like many travelers, we use a travel-specific credit card which gives credit in points for using their website for both air and hotel bookings. We use the Chase Sapphire card. Therefore, we often book hotels using the Chase travel page. However, I always check and often use sites like Hotels.com and Booking.com when the price or hotel variety of the Chase website isn’t justified by points. In proof that they pay me nothing for mentioning them here, my feeling on the Chase Sapphire card is that the benefits of it are still enough to justify using it, but benefits have been reduced every year we’ve had the card. We’ll see what they have in store for us in 2027. Also, their website for booking is not the easiest to use. I’ll often search on Hotels.com and then book on Chase’s website.

My Favorite 15 London Hotels
The following are hotels we’ve stayed in, roughly in preferred order, where preferred order takes into account ambiance, comfort, and location. I love them all so much that if I had to give you an order on another day, it might be different.
- St. Ermin’s Hotel (as mentioned, this one is well outside of the max price point of $300/night. But it is my favorite.)
- Montcalm East
- Lost Property St. Paul’s
- Apex Temple Court
- Apex City of London
- Andaz London Liverpool Street
- Dixon Autograph Tower Bridge
- Ruby Stella
- Ruby Lucy
- The Bailey’s
- Middle Eight
- Clayton Hotel London Wall
- The Hoxton Shoreditch
- The Exhibitionist
- One Tun Pub & Rooms
Good London hotels we’ve visited, in no particular order:
- The Bull & Hide
- Doubletree by Hilton London – Tower of London
- Locke at Broken Wharf
- The Grand at Trafalgar Square
- The Club Quarters Gracechurch
- Holiday Inn Camden Lock
- Marriott West India Quay
- Citizen M Tower Hill
- Citizen M Shoreditch
- The Wesley
- Hilton London Metropole
- Z Shoreditch
- The Ashburn
- The Arofsa
- Holiday Inn Express Hammersmith
Hotels Visited Outside of London
- Norwich: The Maid’s Head
- Cambridge: Gonville Hotel
- Canterbury: aBode Canterbury
What I notice looking at the map is we haven’t given south of the Thames much of an opportunity. 2026-2017 season, we look to you.
